doinstruct builds training software for the frontline workforce: shift supervisors, machine operators, and field teams at manufacturers, logistics companies, and industrial enterprises.
Most sales roles come with a category problem: you spend the first half of every call convincing someone the type of thing you sell is worth caring about. This one doesn't.
Most enterprise buyers in industrial verticals have lived with the same frontline training problem for years because nothing they tried actually stuck. Sub-2% churn across nearly 500 customers in DACH is the evidence that changes that story.
If you've done outbound for a while, you know what most SDR roles actually look like: a number on a board, a script to follow, and meetings that get booked whether they're ready or not. We built this role differently. Our SDRs spend 15 to 30 minutes on a qualifying call.
Most SDR jobs are about volume. Dial fast, pitch fast, get the meeting. That's not what we do. Our SDRs run calls that go 15 to 30 minutes, mapping a prospect's pain, tying it to real business impact, and building a case worth someone's hour before an AE ever sees a meeting in their calendar.