Paid Growth Manager - Creative Performance Strategist

About the Role

You will take over CODE's paid campaigns, with Meta Ads and Google Ads as your core channels. Working with Growth, Admissions and our in-house content team, you will attract prospective students to our Bachelor's and Master's programmes.

MAIN RESPONSIBILITIES

• Plan and run Meta Ads and Google Ads campaigns, including setup, budget allocation, uploads and day-to-day optimisation.
• Check links, UTMs and conversion tracking; monitor spend, lead quality and application outcomes.
• Run focused tests and share clear results with Growth and Admissions.
• Strategize and conceptionalize performance creatives to find our next winner ad (video or image)
• Work with the in-house content team on ad concepts and creative feedback; the team produces the assets.

REQUIREMENTS

• Hands-on experience managing paid campaigns, ideally across Meta Ads and Google Ads.
• Comfortable managing budgets, conversion tracking and performance metrics.
• German at B2 level and English at C1 level or higher.
• Clear communicator who works effectively with Growth, Content and Admissions colleagues.
• Ability to step and speak in front of the camera
• Basic skills to edit videos and images with tools of your choice
• Strong copywriting ability with a sense what speaks to audiences and what has a potential to go viral.

What you can expect:

• Permanent contract
• Full-time position
• Campus located in lively Neukölln—work in one of Berlin’s most dynamic neighborhoods
• Responsible role in a motivated and supportive team
• Modern work environment with flexible hours and remote work options
• 25 days of annual leave (20 statutory + 5 extra from us)
• Retirement & pension plans to help you plan for the future
• BVG ticket benefit: 5% discount plus an additional €15 monthly contribution from CODE
• Access to Masterplan learning platform for professional growth
• Summer and winter employee events for team bonding and fun
• 10 sessions per year with Nilo.Health for your mental wellbeing