Head of Marketing - US Market
À distance ✓ENHead of Marketing — US Market Company: Crystalia Glass Contract: B2B Format: Remote Market: US Working hours: 8:30 AM–5:00 PM New York time, with at least 6 hours of daily overlap Media budget: $200K+/month Crystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors , including glass partitions, sliding glass walls, and steel- and aluminum-framed systems. We are looking for a Head of Marketing to own and develop our US marketing function across brand, growth, performance, analytics, and team leadership. Core Requirements • 7+ years of marketing experience , including 3+ years leading a full marketing function with ownership of strategy, budget, team, and results. • Direct experience owning marketing for the US market , with responsibility for customer acquisition, demand generation, and brand growth. • Experience marketing the same product or brand to both B2B and B2C audiences simultaneously — with distinct positioning, customer journeys, acquisition strategies, and funnels for each audience. • Experience in a relevant or closely related industry — ideally construction, building materials, architecture and interior products, custom furniture, home improvement, premium home products , or another comparable high-consideration category. • Experience managing significant paid media budgets — ideally $1.5M+ annually — with the ability to discuss actual spend, channel allocation, and resulting business performance. • Strong full-funnel analytics experience, including attribution, CAC, ROMI, conversion rates, channel economics, and analysis through to closed revenue. • Strong experience with CRM systems , including pipeline structure, workflows, lead qualification, reporting, and funnel analysis. We currently use HubSpot, but experience with other advanced CRM platforms is absolutely fine. • Experience leading distributed marketing teams of 8+ people , including specialists, contractors, and agencies. • Proven marketing and growth results supported by specific numbers and business outcomes . • English C1+ , with strong written English for US-facing communication, messaging, and creative review. What You'll Own Brand & Market Position • Define and strengthen Crystalia's positioning in the US premium market • Build consistent messaging and brand standards across channels and customer touchpoints • Develop a visual production pipeline for completed projects — photography, video, and portfolio content • Build PR and media presence in architecture, interior design, construction, and relevant lifestyle publications • Develop partnerships with architects, interior designers, contractors, and other trade professionals Growth & Performance • Own marketing-sourced growth across both B2B and B2C • Manage and allocate a $200K+ monthly media budget • Lead strategy across paid search, paid social, SEO, content, CRM, and other acquisition channels • Make channel and budget decisions based on closed revenue and unit economics , not lead volume alone • Improve qualified demand, conversion, CAC, ROMI, and overall marketing efficiency Analytics & Funnel • Build visibility from first touch through closed revenue • Develop attribution and channel-level unit economics • Track and use CAC, ROMI, conversion rates, close rates, average deal value, and sales-cycle length • Analyze lost opportunities, objections, CRM data, and customer conversations to improve positioning and campaigns • Build concise executive reporting focused on metrics that drive decisions Sales Partnership You will work with Sales leadership as a peer partner , not as the manager of the Sales organization. Together, Marketing and Sales will: • Define and review lead qualification criteria • Analyze lead quality, conversion, and revenue by source • Review funnel performance and lost-deal reasons • Improve the handoff and customer journey between Marketing and Sales Marketing owns funnel analysis through closed revenue; Sales leadership owns sales targets, processes, and people. Team & Operations You will lead a distributed marketing team across B2B and B2C marketing, SEO, PPC, Paid Social, SMM, Community, Design, and CRM . You will: • Assess and develop the existing team structure • Strengthen brand and analytics capabilities • Hire and manage specialists, contractors, and agencies • Establish clear ownership, processes, quality standards, and accountability • Build systems that can scale with the business Digital & E-commerce Our new website is currently in development and will introduce e-commerce elements, including customer accounts and online purchasing for selected products. E-commerce is not our primary business model, but experience with digital customer journeys, online conversion, and e-commerce mechanics will be valuable. Strong Advantages • Premium or luxury product experience • Architecture, construction, building materials, …