Trade Marketing Lead (m/f/d)

About HOLY

• HOLY  is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).

About the Position

HOLY entered retail in 2024 and has since quickly built a strong presence across major supermarket chains in Germany, becoming Europe's fastest-growing soft drink brand in retail. What started as a venture development project has rapidly become one of our most important growth drivers — with expanding distribution, increasing shelf presence and growing activation complexity.

As we continue to scale, we are now looking for a Trade Marketing Lead to take ownership of HOLY's trade marketing function. As retail becomes more complex, this role ensures that our growing presence in stores translates into consistent commercial performance. Leading the Trade Marketing and Retail Campaign setup, you will build the structures, processes and standards that enable HOLY to execute at scale and continuously improve retail performance, staring across DACH.

This is a highly impactful role with direct influence on HOLY’s retail success, with the opportunity to shape how trade marketing evolves as the business continues to grow.

Responsibilities

• Trade Marketing Strategy & Team Leadership: Define and evolve HOLY's trade marketing strategy starting with DACH and translate company priorities into a clear team roadmap. Lead and develop our best-in-class Trade Marketing and Retail Campaigns team, coaching for ownership, accountability and execution excellence.
• Retail Activation & POS Excellence: Ensure best-in-class execution of retail activations across all key customers, from displays and assortments to retailer-specific initiatives. Set clear standards and continuously raise the bar for in-store execution quality.
• Commercial Performance & Impact Ownership: Drive team performance against key retail KPIs such as rotation, display ROI and distribution impact. Translate performance insights into clear priorities and actions that improve commercial outcomes.
• Process, Structure & Scaling the Function: Build and implement scalable structures, processes and playbooks that enable efficient planning and execution across the team. Develop trade marketing into a high-performing function that can scale across markets.
• Cross-Functional Leadership & Alignment: Act as the central interface between Sales, Field Sales, Marketing and Operations, aligning stakeholders and enabling the team to execute effectively across all retail initiatives.

About You

• Strong Trade Marketing expertise:   4+ years of experience in Trade Marketing, Retail Marketing, or commercial project management within FMCG or a fast-paced consumer brand. Experience in leading and developing teams.
• Retail & POS understanding:   You deeply understand LEH retail mechanics, promotions and POS systems, and know how in-store activations translate into rotation and sell-out performance.
• Structured project leader:   You are highly organized and experienced in managing complex cross-functional projects involving Sales, Marketing, Field Sales and Operations.
• Commercially driven mindset:   You think in terms of rotation, distribution and ROI, and are comfortable using data to evaluate and improve retail activations.
• Hands-on builder:   You enjoy building structures and processes in a fast-scaling environment while staying close to execution and operational detail.
• Collaborative team player:   You communicate clearly, challenge ideas constructively and thrive in a high-performance, cross-functional team.
• Language & tools:   Fluent in German and English, comfortable working with tools such as Canva, Notion and Slack.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritize providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company:   Join a company that has been growing profitably and quickly for the last 36+ months and has raised a …