Localisation Team Lead CRM - DACH and NL (f/m/d)

AHOY MATE!

Founded in 2011, the  HolidayPirates Group  has been making waves in the travel world ever since!

To achieve our mission of delivering the best travel deals, we want to attract talented people from all over the world.

That’s why our pirates can work all across Europe -  Germany, France, the Netherlands, Italy, Spain, the UK, Poland and the US.  Whether it’s fully remote or enjoying regular workations and flexible hours, we make your job fit your life (not the other way around!)

MISSION AT HAND

Our Global CRM team sets the direction. As Localisation Lead CRM, you make it work in the markets. You are the bridge between Global and Local, turning our CRM strategy into measurable results, tracking performance closely, reacting fast and making sure targets are met.

Your goal: get the maximum impact out of email, WhatsApp and app messaging.

You report to the Head of Global CRM & Campaign and are part of the Global CRM team.

Where you will focus

• DACH & Netherlands (approx. 70%): You lead a team of CRM specialists and drive execution across these markets. You know the work inside out: you analyse data, optimise sends and step in hands-on during peak periods or team absences.
• International markets (approx. 30%): You are the main CRM contact for the UK, France, Italy, Spain, Poland and the US. You don’t manage these teams directly. Instead, you help them localise the Global strategy, challenge their plans and results, coach them on performance and make sure they get the right support from Global.

How you work

• You lead and coach your team with a hands-on, data-driven approach.
• You use AI as part of your everyday toolkit to work faster and smarter, and you help your team do the same.

DUTIES ON DECK

DACH & Netherlands (approx. 70%)

• Turn the Global CRM strategy and OKRs into clear market plans for email, WhatsApp and app messaging
• Own the CRM targets for DACH & NL and make sure they are met
• Monitor channel performance closely, spot changes early and act fast with your team
• Lead, coach and develop your team and build strong local CRM expertise
• Work with Local Content and KAM teams on deal selection and content mix so every send is relevant, and protect subscriber engagement when it competes with short-term reach
• Analyse results, run tests and optimise sends, and step in hands-on during peak periods or team absences

Other markets: UK, FR, IT, ES, PL & US (approx. 30%)

• Be the main point of contact between Global CRM and the local CRM Managers. There is no direct reporting line, but you clearly own the relationship
• Help market teams localise the Global strategy and set targets that are both realistic and ambitious
• Coach market CRM Managers on performance, testing and best practices

YOUR TREASURE OF EXPERIENCE

• 5+ years in CRM or lifecycle marketing (B2C, ideally travel or e-commerce), including experience leading a small team
• Hands-on expertise in email and app messaging. You still enjoy doing the work, not just steering it
• Proven experience leading, coaching and developing a team on performance and growth
• A performance-driven mindset: you track KPIs closely, read data with confidence (e.g. GA4, Looker Studio) and turn it into action fast
• Proven experience adapting a central strategy to different markets and audiences
• Hands-on experience using AI tools (e.g. ChatGPT, Claude, Gemini) in your daily work for analysis, copy or automation
• Experience with Braze, Iterable or similar platforms
• Native German and fluent English

EXTRA KNOTS FOR

• Dutch language skills are a plus
• Experience with WhatsApp or other messaging channels
• Experience with AI-driven personalisation
• Experience working in a setup between HQ and local markets
• Knowledge of the Austrian and Swiss markets

THE PIRATE SHIP OFFERS YOU

• Flexible working hours and a remote first company (with the freedom to work abroad for up to 181 days)
• A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support
• 50€ for home office allowance per month
• 50€ tax free cash card per month
• Urban Sports Club Membership
• Mental health impulse sessions and relaxation sessions
• 2 volunteering days for an organization
• Further training budget at your free disposition
• Private Travel Insurance
• Opportunity to join the pirates pension scheme
• Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more
• Benefit from a number of advantages through the Travel Industry Card
• Visit our lovely office in  Berlin Mitte  as often as you want
• Business summits and legendary team events
• A unique and open company culture, where sharing ideas is our lifeblood
• The opportunity to leave your footprint aboard the pirate ship