Syroscape - Senior Performance Marketing Manager

Senior Performance Marketing Manager — apply now!
$3,500-$4,500/month | Full-time | Fully Remote | US ET hours I’m Dan, the founder of Syroscape . I work with established B2B SaaS companies that already have product–market fit and are ready to scale in a calm, systematic way. My focus is on helping founders grow without burning out, by building better systems around marketing, delivery, and operations.

Right now, Syroscape is small, hands-on, and very client-focused. I work closely with founders, stay involved in execution, and care a lot about long-term relationships and retention. This is a great place to work if you like ownership, clear impact, and growing alongside the business as it scales.

Why this role exists

I need someone who can own a set of client accounts end-to-end — strategy, execution, and communication — without splitting those responsibilities across multiple people. Too often, "media buyer" has come to mean someone who only wants to execute and never talk to clients, while "account manager" has come to mean someone who relays updates without understanding the work well enough to explain it. Neither works for us.

This role is both. You'll run your own accounts: build the strategy, execute the campaigns yourself, and be the person on the call explaining results, answering questions, and building the client relationship. You won't be handing off communication to someone else, and you won't be handing off execution to someone else either.

In this role, you will:

Own paid media strategy and execution for a focused set of client accounts (not a large book — quality over volume)

Manage and optimize campaigns across Google Ads and Bing Ads primarily, with Meta and LinkedIn Ads where relevant

Lead client communication yourself — regular calls, Slack updates, and reporting, with a real understanding of what's happening in the account so you can explain it clearly

Develop and adapt strategy based on performance data, market changes, and client goals — this isn't an execution-only role

Guide ad copy, messaging, and landing page direction for your accounts, working closely with our Creative Strategist

Translate performance data into clear, honest updates clients can act on — including when results aren't where we want them, as long as we're showing a plan

Act as backup coverage on our largest accounts when needed, working alongside our senior US-based lead so nothing falls through the cracks if someone's out

Use AI tools (Claude, ChatGPT, and similar) as a core part of how you work — for campaign builds, research, reporting, and more — to work efficiently without needing a large support team

Bring your own point of view on strategy — we want someone who proactively flags problems and proposes solutions, not someone who waits to be told what to do

This is a full-time role. Core overlap with US Eastern Time required (approximately 7am–3pm ET), with flexibility for client meetings as needed.

Requirements

To excel in this role, you need:

5+ years of hands-on paid media, including 2+ years in a multi-client agency environment — you've run 5+ accounts simultaneously and know the context-switching cost

Solid B2B experience — B2B SaaS specifically is ideal, but strong B2B ads experience (longer sales cycles, lead gen, booked meetings) is what matters most

Strong expertise in Google Ads, with Bing Ads experience a real plus

Working knowledge of Meta Ads and/or LinkedIn Ads

Comfort and confidence leading client calls and explaining performance and strategy in your own words — this is not optional

Direct, primary ownership of client communication in a past role — you were the main point of contact, not a support role behind an account manager — and you manage your own task list and priorities without a project manager checking in on you

Ability to own both strategy and execution for your accounts, not just one or the other

Experience managing multiple accounts at once, with a range of budget sizes

Hands-on conversion tracking and attribution implementation — GTM, offline conversion imports, and reconciling platform data against attribution tools (we use Hyros)

Practical, daily use of AI tools to improve your own workflow and output

Excellent written and spoken English

Proven ability to take ownership and work independently without close oversight

Brownie points for:

Experience managing larger, more complex accounts (six figures/month) in addition to smaller ones

Experience building AI-powered workflows or automations

Experience with LinkedIn Ads or other B2B-specific channels

The ideal candidate is proactive, highly accountable, and genuinely cares about results. You don't wait to be told what to do - you identify problems, bring solutions, and follow through. You're equally comfortable discussing strategy with a client and diving into campaign details yourself.

You simplify complexity, communicate clearly, and take …