Marketing Team Lead - US Market

Company: Crystalia Glass

Contract: B2B

Format: Remote

Market: US

Working hours: at least 6 hours of daily overlap with US Eastern time (8:30 AM-5:00 PM ET)

Media budget: $200K+/month ($2.4M+ per year)

Crystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors, including glass partitions, sliding glass walls, and steel- and aluminum-framed systems.

We are looking for a Marketing Team Lead who will turn the CMO's strategy into execution, lead our distributed marketing team day to day, and own the performance of our paid channels. This is a hands-on leadership role for someone who brings solutions, not questions.

WHAT YOU'LL DO

• Build quarterly plans, set team priorities, and deliver on agreed targets independently
• Lead the marketing team day to day: task allocation, 1:1s, feedback, performance management
• Own the performance of Paid Search and Paid Social: optimize campaigns and reallocate budget between channels within agreed limits
• Lead AI adoption across the team: design and launch AI workflows for content, creative, lead qualification, and reporting, with measurable impact
• Review and approve briefs, creatives, content, and landing pages before launch
• Run funnel analytics and weekly reporting (GA4, GTM, HubSpot, dashboards, attribution)
• Manage SEO, content, and CRM initiatives through the specialists who own them
• Manage agencies and contractors based on outcomes; recommend replacements when needed
• Work with Sales leadership as a peer: analyze lost deals, objections, CRM notes, and call recordings, and turn findings into changes in messaging, targeting, and content
• Execute partnership and PR programs with architects, interior designers, and trade professionals
• Build documented processes, briefs, and quality standards
• Act as the CMO's deputy when needed

REQUIREMENTS

• 3-5+ years in marketing, including 1-2 years of team leadership
• Direct experience managing about 4+ marketing specialists or contractors, including hiring, feedback, performance management, and tough personnel decisions
• US-market marketing experience: demand generation and brand presence, with accountability for results
• Hands-on AI implementation in marketing operations with measurable results
• Experience managing paid media budgets and reallocating them between channels
• Strong analytics: GA4, Google Tag Manager, HubSpot (pipelines, workflows, lead scoring, attribution reports), Google Ads, Meta Ads Manager, Search Console, Ahrefs or Semrush
• Experience with agent and automation platforms (n8n, Make, Zapier AI, HubSpot Breeze, Claude or OpenAI APIs), AI image and video tools, landing page optimization and A/B testing, Figma or Canva for design review, and call recording tools (Gong or similar)
• English C1 with strong written English

STRONG ADVANTAGES

• Premium or luxury market experience; interior design, architecture, high-end residential construction, furniture, or similar
• Marketing through architects, designers, contractors, or other specifier channels
• Showroom, trade-show, or physical retail marketing
• New product launches in an established market
• PR and media relations in design, architecture, or lifestyle
• Experience with AI agents and prompt engineering

WHO THRIVES HERE

Analytical and data-driven, with strong ownership and independence. Accountable for outcomes, comfortable in a lean and fast-changing organization, and able to balance brand building with measurable revenue.