Head of Product Marketing (Web Hosting)

JOIN THE TEAM BUILDING AN AI-FIRST COMPANY

Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next.

AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas.

If you want your work to influence both what we build and how we build it, we'd like to meet you.

Our culture: Guided by 10 company principles https://www.hostinger.com/principles.

YOUR ROLE AT HOSTINGER

As Head of Product Marketing for Hosting, you'll fully own the commercial side of this business, from strategy to execution to the final numbers. Acting as the CMO of Hostinger’s biggest product, Hosting, you’ll decide which customer segments and markets to go after, how to position against established and emerging competitors, build the go-to-market, oversee marketing channels, set growth targets, and deliver them.

Curious to learn more? Connect with your team: Domantas Gudeliauskas https://www.linkedin.com/in/domantas-gudeliauskas-seo/.

YOUR DAY-TO-DAY

• Act as the CMO of the Hosting product: own the full marketing strategy and its results, including new billings, new users, other acquisition metrics, and return on investments, balancing customer value with company objectives.
• Define positioning and messaging for the Hosting product.
• Build and own the global go-to-market strategy: channel mix, growth targets, launch plans, and pricing input.
• Design the growth engine across paid, organic, influencer, affiliate, and product-led channels.
• Prioritize marketing opportunities based on customer insights, business impact, and feasibility.
• Drive fast experimentation, validate assumptions through data, and make informed marketing decisions.
• Partner with Product to shape the roadmap: bring market and customer insight into what gets built, and co-own major launches.
• Build and lead the cross-functional Hosting marketing team as the business scales: hiring, developing, and setting the bar for high performance.
• Monitor emerging trends in AI, web hosting, and how people build websites and apps, and translate them into growth opportunities.
• Present results and plans to company leadership, backed by clear numbers: customer acquisition cost, customer lifetime value, and payback period.

YOUR SKILLS AND EXPERIENCE

• Extensive experience in product and growth marketing, including several years owning marketing for a product or business unit end to end.
• Proven track record of scaling a digital subscription or SaaS product internationally, with the numbers to show for it.
• Experience operating at a strategic level: setting direction, defending it to leadership, and being accountable for the outcome, not just executing someone else's plan.
• Strong skills in positioning and messaging, ideally in a competitive category where you had to win against much bigger players.
• Deep command of performance marketing metrics and unit economics, and how to move them.
• Experience building and leading high-performing marketing teams.
• Genuine fluency with AI: you use it daily in your own work and understand how AI-first products are marketed differently.
• High attention to detail, including precise and effective written and verbal communication.
• Entrepreneurial mindset and can-do attitude.

MEET YOUR TEAM

You’ll sit in the Product Marketing team and work closely with Product and teams across Marketing, from Brand and Creatives to any function that helps you reach technical audiences.

BENEFITS YOU'LL LOVE

360° Growth: You'll never stop learning here. Get access to Reforge https://www.reforge.com/ and CoachHub, go to global conferences, and borrow from our physical and digital libraries. Depending on your location, you can mentor or be mentored through TesoXchange https://tesoxchange.com/. People give each other open feedback https://www.hostinger.com/blog/reaching-your-peak/, share what they know https://www.hostinger.com/blog/learning-culture/, and take on new projects as their skills grow.

Freedom & responsibility: Work where you do your best work: our offices in Vilnius, Kaunas, Jakarta, or Luxembourg, your home, or anywhere in the world. You plan your own day and own your results, and good ideas go live fast.

Wellness simplified: Your wellbeing comes first. You get time off to recharge, a Headspace https://www.headspace.com/ subscription, and events focused on wellbeing. Depending on your location, you also get health insurance from day one, a gym membership, regular health checks, and clubs for sports, arts, and hobbies.

Work hard – play hard: We celebrate wins together at https://www.youtube.com/watch?v=CPnIDaaq0jcSummerfest https://www.youtube.com/watch?v=37qrjt2SDwc & Winterfest https://www.youtube.com/watch?v=AfytsnQyE2I, Town Halls, team-buildings, and workations. Meet the Client …