Head of Marketing (B2B SaaS)

Location : Poland, remote.

Salary : PLN 32.000 - PLN 37.000 on a B2B contract | PLN 26.500 - PLN 30.700 gross on UoP

Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.

Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

Lyro, one of our flagship AI products, is to customer service what Claude is to AI — a customer service platform that lets teams build, test, and deploy customer service agents anywhere.

A few facts about us:

• Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1
• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.
• We currently rate at 4.7/5 in both Shopify and G2 .
• Our ML team was among the first in the world to launch an AI agent (Lyro) for customer service!
• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.
• Currently, we hire over 150 fantastic people.

We’re looking for a hands-on B2B SaaS marketing leader who can connect strategy with execution. You’ll own how we position and take our products to market, build campaigns that generate demand, evolve our brands, and lead the team through the next stage of growth.

As a Head of Marketing at Tidio, you will

• Own the marketing strategy and priorities, aligning Brand, Product Marketing, Design, campaigns, and go-to-market with company goals.
• Lead and develop a 5-10 person team, setting clear ownership, standards, workflows, and priorities across Brand, Product Marketing, Design, and Web.
• Plan and execute integrated B2B SaaS campaigns across paid, events, web, content, social media, and partner channels, connecting activity to clear business outcomes.
• Own product positioning, messaging, ICP, and value propositions, ensuring a consistent narrative across the website, campaigns, sales, product launches, and customer touchpoints.
• Lead go-to-market for product launches and feature releases, partnering closely with Product, Sales, and other teams from strategy through execution.
• Lead brand evolution and rebranding initiatives across three brands, managing external agencies, creative direction, timelines, quality, and final delivery.
• Own marketing performance and operations, including the P&L, KPIs, planning, and regular company-wide marketing updates — while staying close to the work and execution.