Fortis Media - Senior Performance Marketing Specialist

Ready to own high-performing paid media campaigns in regulated markets? Apply now!

€3,500–€4,500/month | Full-time | EET Time Zone
At Fortis Media , we specialize in performance marketing for complex and highly regulated industries, including iGaming, gambling, sports betting, and other challenging verticals.

We work with ambitious brands that need more than standard advertising approaches, managing large media budgets, sophisticated advertising infrastructures, and campaigns that require strategic thinking, technical expertise, and constant adaptation.

We're a team that values ownership, initiative, and practical problem-solving. We believe great performance marketing comes from combining data, creativity, and collaboration.

As we continue growing, we're looking for people who want to make a real impact, improve how things are done, and become a core part of a close-knit team that genuinely enjoys working together.

We’re looking for a Senior Performance Marketing Specialist.

We're looking for an experienced performance marketer who can confidently take ownership of paid media strategy and execution across multiple client accounts. You'll thrive in this role if you're a proactive problem-solver who enjoys working directly with clients, making informed decisions, and finding innovative ways to improve campaign performance while contributing to the growth of the agency.

In this role, you will:

Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channels

Build campaign structures, audience strategies, budget plans, and testing roadmaps

Run and measure A/B tests to improve campaign performance and achieve campaign goals

Monitor live campaign performance and implement data-driven optimizations across targeting, creatives, placements, bids, and budgets

Interpret campaign data into actionable insights, recommendations, and optimization plans

Ensure accurate conversion tracking, campaign measurement, and forecasting processes

Lead reporting and forecasting while turning performance data into clear next steps

Advise on creative direction based on campaign performance, platform best practices, and business objectives

Collaborate with the Digital Account Strategist to support client success and account growth

Make proactive pivots to campaign strategy based on performance data, market trends, and expertise

Participate in client meetings and support proposals or sales conversations

Improve internal processes, SOPs, reporting systems, and workflows

Contribute expertise to proposals by defining realistic scopes and effective solutions for prospective clients

This is a full-time remote role working 8 hours per day. Our team operates on EET (Vilnius, Lithuania) time, with the workday typically starting before 10:00 AM Lithuanian time.

You'll report directly to our Operations Manager.

Requirements

To excel in this role, you need:

5+ years of hands-on paid media experience , ideally within an agency environment, with a strong track record of independently planning, launching, optimising and scaling campaigns end-to-end. You’re comfortable taking ownership from initial strategy and forecasting through campaign setup, launch, optimisation, reporting and scaling, with clear accountability for performance.

Strong hands-on experience with paid social , particularly Meta and TikTok, as well as programmatic advertising across multiple DSPs . You understand the role different channels play within the wider acquisition strategy and can allocate budgets strategically across paid social, paid search, programmatic and emerging platforms based on commercial objectives.

A strong commercial and analytical mindset . You don’t just look at clicks, CPMs or platform conversions — you understand how media performance connects to revenue, profitability, CAC, LTV and overall business growth. You’re able to analyse the full customer journey, identify conversion bottlenecks and optimise campaigns based on meaningful business outcomes.

Strong technical knowledge of tracking, attribution and measurement , including Google Analytics, Google Tag Manager, pixels, server-side tracking, Conversion APIs, UTMs, click IDs, attribution windows and affiliate tracking platforms. You should be comfortable implementing and validating events, managing data layers, building conversion tracking frameworks, setting up and troubleshooting server-to-server postbacks, and identifying and resolving tracking or data-quality issues.

Experience with performance tracking and attribution tools such as Keitaro , with the ability to QA tracking, diagnose delivery or measurement issues and confidently explain how different tracking and attribution methodologies work.

Hands-on experience with cloaking is highly desirable and, given the nature of the role, a willingness to learn is essential if you haven’t worked with it before. …