Fashion Business - Marketing Coordinator / Execution Lead

Own the marketing calendar and hands-on execution for a growing e-commerce brand.

$3,000-$4,000 USD/month, full-time, remote, 6am-2pm ET. We're looking for a Marketing Coordinator / Execution Lead.

We've been growing quickly and the team is at max bandwidth. Right now nobody owns the marketing calendar end to end, so dates, handoffs and deliverables get chased at the last minute. This hire exists to take that over and to carry hands-on execution across channels, so the marketing lead can stay focused on strategy. The hope is that the extra capacity helps us act on opportunities we currently have to leave on the table.

This is fundamentally an execution and coordination role rather than a strategic marketing position. The marketing lead sets strategy, launches campaigns and owns budgets.

Own and run the marketing calendar, understanding the dates and all the pieces that need to happen to keep things on track

Support execution on the marketing initiatives the marketing lead rolls out across Meta, the website and wider marketing

Handle Shopify and e-commerce work, from product launches to quality control before anything goes live

Edit content for paid marketing purposes, including short-form video and creative variations prepared ready to launch

Ideally take on email marketing and email flows over time, or at least oversee the people doing it

Proactively reach out to the people needed to get things done, keeping the team rowing in the same direction

Capture what's in motion so the team isn't scrambling at the last minute

Act as the point of contact for launch handoffs between e-commerce, social, production and marketing

Working hours are 6am to 2pm ET, flexible and results focused.

We're looking for a Marketing Coordinator / Execution Lead.

We've been growing quickly and the team is at max bandwidth. Right now nobody owns the marketing calendar end to end, so dates, handoffs and deliverables get chased at the last minute. This hire exists to take that over and to carry hands-on execution across channels, so the marketing lead can stay focused on strategy. The hope is that the extra capacity helps us act on opportunities we currently have to leave on the table.

This is fundamentally an execution and coordination role rather than a strategic marketing position. The marketing lead sets strategy, launches campaigns and owns budgets.

Own and run the marketing calendar, understanding the dates and all the pieces that need to happen to keep things on track

Support execution on the marketing initiatives the marketing lead rolls out across Meta, the website and wider marketing

Handle Shopify and e-commerce work, from product launches to quality control before anything goes live

Edit content for paid marketing purposes, including short-form video and creative variations prepared ready to launch

Ideally take on email marketing and email flows over time, or at least oversee the people doing it

Proactively reach out to the people needed to get things done, keeping the team rowing in the same direction

Capture what's in motion so the team isn't scrambling at the last minute

Act as the point of contact for launch handoffs between e-commerce, social, production and marketing

Working hours are 6am to 2pm ET, flexible and results focused.

Requirements

To be successful in this role, you need:

3 to 5 years of hands-on e-commerce or marketing experience. This isn’t a junior role, and you’ll contribute from day one

Strong knowledge of paid marketing, including how it shapes content editing

In-depth Shopify experience

Experience in consumer goods. It doesn’t have to be fashion or clothing, as long as your knowledge transfers easily

The ability to own and run a marketing calendar

Strong attention to detail and a high level of ownership, so you keep things moving without reminders

Email marketing experience

AI fluency, including how to automate and improve work with AI (this will be tested). The team already uses AI to set up and check its work, and you’ll be trained on how we use it

Brownie points for:

Strong copywriting (our biggest plus)

A fashion or clothing background

A great design eye and creativity, knowing what looks good

Spanish

You’ll fit in well if you’re upbeat, plan ahead, follow up without being asked and keep work visible so there are no surprises. You enjoy working in a small team and supporting the people around you.

Benefits

What’s in it for you?

$3,000–$4,000 USD/month*

‍ Full-time position

Fully remote

Working hours: 6am to 2pm ET, flexible and results focused

Plenty of autonomy and ownership in a growing brand

A small, positive and collaborative team

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor. …