Email Retention Marketing Specialist

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

About our Client: A fast-growing direct-to-consumer beauty company that develops and sells hair care and styling products through its own e-commerce sites and major online marketplaces. The company runs high-volume digital operations with in-house brand, creative, and site experience teams.

Short Description: You will own the execution of the company’s email and SMS retention program, building and optimizing the customer journeys that turn first-time buyers into loyal customers. Day to day, you will build and deploy promotional campaigns and automated flows, segment audiences, run A/B tests, and manage QA before every send. You will analyze performance and turn insights into a clear testing roadmap. You will also support retention initiatives beyond email, including loyalty, subscriptions, and direct mail, working closely with the brand and creative teams.

Location: 100% Remote (LATAM only)
Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time, aligned with EST
Start Date: ASAP

Compensation & Benefits:

• Competitive salary in USD
• Remote-first flexibility. Work from anywhere.

Responsibilities:

• Build, target, and deploy promotional and automated email and SMS campaigns end to end, from concept to send
• Develop, manage, and optimize lifecycle journeys such as welcome, post-purchase, replenishment, abandonment, and winback
• Improve segmentation and personalization to increase repeat purchases and customer lifetime value (LTV)
• Monitor open rates, CTR, conversion, and LTV, and run a structured A/B testing roadmap based on the results
• Support retention programs across loyalty, subscriptions, direct mail, and SMS, keeping every channel cohesive
• Partner with the brand and creative teams on new campaign ideas aligned with industry trends
• Lead QA on every campaign and ensure compliance with email and SMS marketing regulations

Qualifications:

• Bachelor’s degree
• 4+ years of experience in retention, lifecycle, or CRM marketing, ideally in ecommerce or DTC
• Hands-on experience building and optimizing lifecycle flows (welcome, post-purchase, replenishment, winback, abandonment)
• Experience with ESP and SMS platforms; Klaviyo strongly preferred
• Experience with subscription and/or loyalty programs for high-volume DTC brands
• Strong skills in campaign analysis, A/B testing, and performance measurement
• Strong project management skills and comfort working cross-functionally

If you meet the experience outlined above, we’d love to hear from you. Please apply, our team is excited about your application and will be in touch as soon as possible.

Originally posted on Himalayas