Digital Marketing Coordinator

Our mission

We're making Africa the first cashless continent.

In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.

We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.

Our goal is to make Africa the first cashless continent and that's where you come in...

How you'll help us achieve it

As the Digital Marketing Coordinator, you’ll plan and execute digital campaigns, while adapting ATL and BTL initiatives for digital channels. You’ll coordinate with key stakeholders, track and measure campaign performance, and work closely with the Social Media Coordinator to bring campaigns to life and drive meaningful impact.

In this role, you'll;

• Own and plan Wave’s digital marketing content calendar, setting campaign direction and briefs aligned with business objectives.
• Manage and execute digital campaigns end-to-end, from planning and briefing through to delivery and performance measurement.
• Brief external agencies on campaign needs, collaborating closely with the Social Media Coordinator who manages the day-to-day agency content production.
• Track, analyze, and report on overall digital KPIs and campaign performance across all channels (digital).
• Coordinate with internal stakeholders across BTL, ATL, operations, and business teams to align on campaign needs and provide marketing support if needed.

Key details

• Location: Senegal
• Work authorization in Senegal is required.
• This is a permanent position.
• Our salaries are competitive and calculated using a transparent formula.
• We offer generous health insurance for yourself and your dependents.
• We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
• We help you live your fullest life now! We subsidize gym memberships and fitness classes.
• Airtime reimbursement.
• Free food and a beautiful office space

Requirements

• University degree or certificate in digital marketing, marketing communications, or a related field.
• 5+ years of relevant work experience in digital marketing, including campaign development and delivery, KPIs and results tracking
• Capable of developing creative briefs independently, and savvy with using self-serve digital tools (e.g. Canva, AI tools) to develop online content
• Creative thinking to enrich monthly contents calendar, with excellent writing skills and ability to develop copy for digital content.
• Proven track record in executing successful digital marketing campaigns and overall marketing campaigns.
• Good marketing sensitivity, and experience in working on non-digital marketing campaigns, familiar with identifying target audience, objectives, and messaging development.
• Excellent communication and presentation skills.
• Experience working with agencies or briefing external agencies.
• Fluent in French and English.

You might be a good fit if you

• A mature and independent team player.
• Are detail-oriented and highly organized.
• Have experience working in a marketing agency, telecom, payment service provider, FMCG, or financial institution.
• Have a creative and curious mind.
• Are passionate about social media trends, consumer behavior, and brands.
• Are able to work independently and as part of a team, with a proactive and results-oriented mindset.
• Are comfortable with data and can take data-driven decisions.
• Are adaptable and able to thrive in a fast-paced, dynamic environment.

Our team

• We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
• We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
• We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
• We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
• We are on Y Combinator's top companies by revenue .

How to apply

Fill out the form below, and upload a …