CRM Strategy Manager

The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value.
The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters.
It combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management.
Key responsibilities
Define and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value
Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs
Translate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance
Build strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives
Act as an individual contributor, taking a hands-on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring
It’s a match if you have…
At least 4 years of experience in a similar
A Master’s degree in Economics or a related quantitative field ‍‍
Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices
Hands-on experience with CRM and analytics platforms
Strong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance
Experience in Financial Services, e-commerce or digital businesses is a plus
Excellent communication skills
The ability to communicate professionally in English
A flexible, agile and solution-oriented approach
A strong sense of ownership and the ability to combine strategic thinking with operational execution
Office & Team Life
A central office in Rome.
Free coffee and a comfortable kitchen to relax and enjoy your lunch break
Team-building activities and CSR initiatives throughout the year
The latest hardware and equipment to support your work
Experience Our Younited Life Benefits
Flexible Remote Policy
Parenting Policy
An extra day off to celebrate your birthday
Access to Voxy to boost your language skills.
Welfare benefits for you and your family
Ticket Restaurant
Salary
€45,000–€50,000 per year.

Younited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates.