User Acquisition Manager (Meta & SnapChat)

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a User Acquisition Manager who will participate in daily growth marketing activities and operations on Meta & SnapChat. The ideal candidate is self-motivated, self-driven, eager to grow and learn, with strong adaptability to fast changes and a quick learning ability.

You are expected to work directly inside ad accounts every day across various funnels, based on strategy and planning, launch and optimize campaigns, and make performance analysis and apply relevant changes that will facilitate metric improvements.

Results, efficiency, and ROI are the primary measures of success. If you are excited about managing budgets, regions and driving measurable growth this role is for you.

KEY RESPONSIBILITIES

• Execute and optimize sales campaigns across Meta & SnapChat, covering multiple funnels, including worldwide and standalone segments
• Keep on track of adapting relevant creative sets to the campaigns, optimise ad sets with bids and budgets and applicable ad combinations
• Take full control and ownership of testing creatives generated for SnapChat and also adapt from Meta, analyze ad performance, deliver reporting, and identify key trends and insights
• Deeply analyse the testing creative tendencies, identify winners, locate them individually in new campaigns and in existing ones for optimisation
• Analyse cohort performance, create dedicated campaigns for genders, age segments, interest based ones
• Continuously monitor and optimize performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids
• Maintain clear UA processes by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching
• Develop custom and lookalike audience campaigns, create campaigns based on interests
• Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data
• Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring

QUALIFICATIONS

• 2+ years of hands-on experience in User Acquisition / Performance Marketing, with a proven track record of managing and scaling paid acquisition campaigns
• B2C subscription-based products experience
• Understanding of key performance metrics, including eCPA, ROAS, CPM
• Experience managing worldwide campaigns with deep knowledge of targeting options, placements, audience segmentation, and budget management
• Performance-focused - being keen on meeting the target CPA and ROI goals to scaling performance efficiently
• Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments
• Ability to quickly identify, react to, and resolve performance issues within short timeframes
• Self-motivated and proactive, with strong adaptability to fast changes, fast problem-solving skills, and a quick learning ability
• Excellent communication skills with the ability to effectively collaborate across cross-functional teams

LOCATION

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

BENEFITS

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

INTERVIEW PROCESS

After submitting your application, we conduct a …