Regional Marketing Manager | Western Europe | Remote

Grafana Labs, the company behind the open observability cloud, is founded on the principles of open source, open standards, open ecosystems, and open culture. Grafana Cloud, our fully managed observability platform, is flexible and built for scale. With Grafana Cloud's actually useful AI, organizations can see, understand, and act on all their disparate data to move at the speed of their ambitions. Today, more than 35 million users and 7,000+ customers – including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce – trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost. We are a 100% remote company with 1,600+ team members across 40+ countries, and we’re backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at grafana.com and follow us on LinkedIn and X .

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity:

In this role, you are responsible for executing regional marketing strategy and independently leading programs that drive measurable business outcomes. Working within regional priorities, you are trusted to make decisions, adapt plans as conditions change, and take ownership of program performance from planning through results.

Approximately 50% of your work is self-directed, requiring sound judgment, strong prioritization, and accountability for outcomes. Success in this role comes from balancing execution with strategic thinking, identifying opportunities for improvement, and sharing best practices that increase team effectiveness.

You are expected to leverage AI as a core part of your work, applying it thoughtfully to improve productivity, scale repeatable processes, and enhance decision-making. This includes identifying where AI can create efficiencies, where human judgment remains essential, and developing workflows that can be adopted across the team.

What you'll be doing:

• Lead regional marketing programs from planning through execution and retrospective, including program strategy, budget management, goal setting, delivery, and performance reporting.
• Execute ABM and regional marketing initiatives, partnering closely with Sales and SDR teams while contributing to prioritization and program planning.
• Independently manage day-to-day decisions, proactively address risks, and escalate issues when appropriate.
• Serve as a proficient user of core marketing platforms, including Splash, Zuddl, Salesforce, and Monday.com, while identifying opportunities to improve processes and tooling.
• Develop and document AI-enabled workflows that improve efficiency, consistency, and scalability across marketing operations, event execution, and reporting.
• Identify opportunities to apply AI and automation across regional marketing programs and contribute to the development of shared team processes and best practices.
• Analyze program performance and translate data into actionable insights and recommendations.
• Plan and manage projects independently, set realistic timelines, coordinate stakeholders, and deliver on commitments.
• Provide guidance and support to Associates, contractors, and other team members on shared initiatives.
• Build expertise in Grafana's go-to-market strategy, regional marketing programs, and the ecosystem of channels, vendors, and partners that support growth.

What Makes you a Great Fit:

• 3-5 years in field or regional marketing, or events, including end-to-end ownership of programs
• Strong project, time, and stakeholder management, with consistent attention to detail
• Independent proficiency with Splash, Zuddl, Salesforce, and Monday.com or similar
• Demonstrated experience operationalizing AI in marketing work: reusable prompts, documented processes, or lightweight automations
• Open source go-to-market motion and the regional market a plus
• Willingness to travel approximately 40%
• Nice to have: French — a plus for localisation work, but not required; the role operates in English.

What success looks like at this Level:

• The program you own runs cleanly, from start to finish, and hits its goals.
• You keep moving as priorities shift, without direction at each step.
• Problems get caught and handled before a customer ever feels them.
• Your reporting leaves people with a story and a lesson, not just numbers.
• The AI workflows you build get picked up by others, so the team produces more without adding headcount.
• You find and close process gaps, and …