PaleoHacks - Performance Creative Producer

Build a creator partnerships program for a leading wellness brand. Work with influencers, negotiate deals and turn content into ads. Remote | Full-time | Reports to Head of Growth

PaleoHacks is one of the largest wellness platforms online, dedicated to helping people live healthier lives through paleo and keto nutrition. From cookbooks and meal plans to recipes and practical tips, we've supported millions on their health journeys.

We're a remote-first company with a small, talented team of 16 full-time team members spread across the globe. With five growing brands under our umbrella, we're now doubling down on data because better reporting leads to better decisions and even bigger growth.

We're looking for a Performance Creative Producer. We need someone who enjoys being the operational quarterback of the creative process: organizing people and assets, maintaining momentum, and ensuring strong ideas become finished ads that are ready to test. You'll own the day-to-day production of paid-media creative across our portfolio of consumer brands, turning approved concepts, scripts and testing priorities into launch-ready advertisements for Meta, TikTok and YouTube.

Turn approved concepts and scripts into clear, production-ready creative briefs

Gather and organize raw footage, product imagery, testimonials, UGC, b-roll, graphics, voiceovers and other required assets

Coordinate projects across the growth team, copywriters, video editors, designers, creators and freelancers

Assign projects, communicate expectations, manage deadlines and track every asset from concept through final delivery

Give editors and designers clear direction on hooks, pacing, visual storytelling, captions, graphics, CTAs and overall execution

Manage feedback, revision rounds, approvals and final quality control

Ensure assets are delivered in the correct lengths, dimensions, aspect ratios and variations for each advertising platform

Maintain a reliable weekly production schedule that supports ongoing creative testing

Organize creative files, source assets, working files and final exports using consistent folder structures and naming conventions

Maintain a clear production tracker showing the status, owner, due date, testing purpose and next step for every asset

Prepare for and help lead weekly creative meetings by identifying priorities, blockers, deadlines and production needs

Partner with the Head of Growth and media buyer to turn performance insights into new iterations of winning ads

Contribute ideas for new concepts, hooks and iterations based on what you see working in production and performance data

Help identify and manage freelance editors, designers, UGC creators and other production resources as creative volume increases

Proactively identify missing assets, unclear instructions, timeline risks and production bottlenecks before they delay delivery

At least 4 hours of daily overlap with 8am-2pm US Mountain Time (core hours), with flexibility for real life

Requirements

To be successful in this role, you need:

Three or more years of experience in creative production, advertising production, performance creative or a related role

Experience producing paid-social creative for ecommerce or direct-to-consumer brands

Strong project-management skills and the ability to coordinate multiple projects, contributors and deadlines simultaneously

A working understanding of direct-response advertising and how paid-media creative differs from traditional brand content

Experience managing video editors, designers, creators and freelancers

Ability to translate a high-level concept into a detailed, actionable production plan

Strong visual judgment and the ability to provide clear, constructive creative feedback

Exceptional organization, attention to detail, communication and follow-through

Comfort working in a fast-moving environment where production priorities may change based on performance

Familiarity with project-management and collaboration platforms such as Asana, Airtable, Notion, Slack and Google Drive

Basic familiarity with metrics such as CAC, ROAS, CTR, conversion rate, hook rate and creative fatigue

Brownie points for:

Experience with health, wellness, supplements, beauty or other consumer products

Experience producing creative for Meta, TikTok and YouTube

Experience coordinating UGC creators, customer testimonials or remote content production

Strategic creative instincts - an eye for what makes a paid ad work and the ability to suggest concepts, angles or improvements beyond the brief

Familiarity with AI-assisted creative tools and emerging content-production workflows

Basic knowledge of video editing or design software, even if you will not personally edit every asset

Experience building or improving a creative-production system for a growing brand

The ideal candidate moves quickly and enjoys bringing structure to a …