National Account Manager - Out Of Home

ABOUT US

Since launching in 2014 with the creation of the first shelf-stable cold brew, Minor Figures has focused on creating innovative, plant-based products for a more delicious future.

Our signature Barista Oat range can be found on the bar at over 10,000 independent coffee shops around the world and our full lineup of products can be found in thousands of stores across 4 continents. Minor Figures has been B Corp Certified since 2022.

We have big plans for the future of MF. As we continue to grow at a rapid pace, we want to welcome curious, free-spirited, bold thinkers to help us continue to create and evolve. We value individuality and a team made up of people who bring a diverse range of experiences and perspectives to the table. If you share our love for the unexpected and you want every day you spend at work to be a chance to flex your creativity and test-drive your maddest ideas, we’d love to hear from you.

ABOUT THE ROLE

This role sits at the heart of Minor Figures' Foodservice channel, leading some of our most strategic partnerships across national distribution and contract catering. As a Senior National Account Manager, you'll take ownership of key national accounts including Bidfood and Sysco, while driving growth across major Contract Catering groups and their operating businesses.

You'll be responsible for developing and executing customer strategies that unlock sustainable growth, strengthen relationships at every level, and ensure Minor Figures continues to be recognised as the leading plant-based coffee partner. Working closely with both distributors and end users, you'll turn listings into long-term value by creating demand, delivering best-in-class customer support, and bringing our brand to life across the market.

This is a highly commercial role with significant autonomy, combining strategic account management with customer development, negotiation, and cross-functional collaboration. You'll work closely with Marketing, Operations, Supply Chain and the wider Commercial team to deliver exceptional customer experiences and ambitious growth.

WHAT YOU’LL BE RESPONSIBLE FOR

This role combines strategic account management with commercial leadership, taking ownership of some of Minor Figures' most important Foodservice partnerships. Priorities will evolve as the business grows, but success in the role will include:

• Owning and growing strategic national distributor partnerships, including Bidfood and buying groups, delivering against agreed sales, distribution and profitability targets.
• Developing and executing joint business plans with key customers to drive sustainable long-term growth.
• Building and maintaining strong relationships with senior stakeholders across national distributors and major Contract Catering groups.
• Identifying and securing new national business opportunities across Contract Catering, the major OOH, HORECA markets.
• Driving distribution, availability and rate of sale across national accounts, ensuring Minor Figures' core range is fully supported and actively promoted.
• Leading commercial negotiations, annual business planning and customer reviews to maximise long-term value for both Minor Figures and our partners.
• Delivering impactful customer activation programmes, including launches, barista engagement, training, events and commercial initiatives that drive awareness and sales.
• Building a robust pipeline of future opportunities while retaining and growing existing partnerships.
• Working cross-functionally with Marketing, Supply Chain, Finance and Operations to ensure outstanding execution and customer satisfaction.
• Representing Minor Figures at industry events, customer meetings and trade exhibitions, acting as an ambassador for the brand and our values.

ABOUT YOUR TEAM

You will be working as part of our formidable UK & EMEA sales team, responsible for bringing Minor Figures to life through amazing customer service and first to market products in Ontrade, Foodservice, Wholesale, and retail channels, Stretching from the tip of Cornwall to heights of Scotland, across Ireland, and through Europe all the way to Japan.

You will be reporting to Will, Head of Foodservice, working alongside the Out of Home NAM, KAM, and BDM team.

ABOUT YOU

We hire humans, not machines, and our team is made up of people who will bring the energy, are eager to learn, and embrace every day being different.

We’re big on collaboration and we want everyone on the team to take pride in their work. You’ll thrive here if you adapt easily to change, face challenges head-on, and love to jump right in and figure it out as you go along. Whether you’re in the office, on site visits, or WFH, you support your teammates and you’re comfortable asking for support when you need it yourself.

You are someone who thrives on turning plans into action. You enjoy being out in the market, building relationships, and making things happen; not just managing from behind a …