Industry Marketing Manager, Defense & Intelligence (EMEA)

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

About the Role:

Planet is looking for a strategic Industry Marketing Manager to help grow our business in the Defense and Intelligence sector. In this role, you will work closely with stakeholders from across the global Defense and Intelligence business group to drive demand for our AI-powered solutions among government audiences in Europe, the Middle East and Africa.

This role sits on the Industry Marketing team and is responsible for developing and maintaining resources that resonate with military, defense and national intelligence audiences. On a day-to-day basis, you will deeply understand customer challenges, determine effective engagement strategies, and arm sales and marketing stakeholders with the right messaging, content, and competitive insights.

This role offers the opportunity to directly shape our regional defense and intelligence narrative in EMEA. As a go-to resource for cross-functional teams, you'll work closely with sales and guide key marketing functions to ensure we tell compelling stories across diverse content formats and channels. This role gives you the chance to market groundbreaking data products and AI-powered solutions built on our unique near-daily Earth scan, with your work being used by internal stakeholders at all levels and seen by senior military leaders.

The ideal candidate can rapidly grasp technical concepts and develop simple and effective narratives that resonate with our military and defense audiences. This role is expected to routinely present internally and should be adept at public speaking and evangelizing Planet’s mission and defense solutions.

This is a full-time, hybrid role which will require you to work from our London office 3 days per week.

Planet encourages applications from Veterans and Reservists.

Impact You’ll Own:

• Grow the market for our unique AI-powered solutions that detect threats across globally dispersed military, commercial sites, and open water.
• Support new GTM initiatives (product launches, solution development, partnerships) and our Constellation Services business; assess gaps and identify opportunities for market expansion.
• Ensure we bring compelling positioning and messaging to intelligence and defense audiences.
• Produce and maintain a portfolio of industry specific marketing assets and sales enablement tools (presentations, data sheets, demos, battlecards, etc.).
• Partner with Account-Based Marketers to strategize on account-specific marketing campaigns and content to support pipeline growth and expansion.
• Partner with product and pre-sales engineering teams to build interactive demos and narratives demonstrating product value for proposals, industry events, and executive meetings.

What You Bring:

• 6+ years of experience in Product, Solutions or Industry Marketing
• Bachelor’s degree in a relevant field
• Direct experience working within the intelligence or defense sector
• Track record positioning and marketing B2G/enterprise products
• Exceptional listening and influence skills
• Excellent writing, communication, and presentation skills
• Creative and analytical thinking skills; ability to synthesize information
• Excellent attention to detail
• Experience partnering with product, sales, and executive stakeholders and communicating across leadership
• Excellent organizational skills, self-starter with ability to collaborate across departments

What Makes You Stand Out:

• Military service background or direct operational experience in Space Command or Geospatial (GEOINT) roles; previous employment in a Space Capability Development department in any Front Line Command (FLC) and / or roles in Defence Procurement DE&S (NAD)
• Experience working with international sales teams
• Active, current, or previously held security …