Head of GTM Systems & AI

Introduction to the Team & Role
What if your team was the one that got to show how an AI-native company runs — and tried it on itself first?

GTM Systems team owns the tools that sales, marketing, customer success and services run on (Salesforce, Marketo, data enrichment) and the AI agents, automations and knowledge layer built on top of them. Our mission: take repetitive work off GTM teams so they can spend their time on customers and decisions.

We already have a high-performing team, mature systems, extensive documentation, and an ambitious AI vision. An AI and Systems Architect, who sits in the team, owns the technical foundations of our AI stack and Salesforce. Now we need a hands-on leader who turns business needs into shipped AI use cases on top of them.

You'll work closely with GTM leaders, operators, data teams, engineering to turn ambiguous business problems into reliable, scalable products. You'll partner with each team to define the target state — where AI can take work off their plate, and where the human touch matters — then build the systems and agents that get them there.

This is a high-impact role for someone who loves working at the intersection of AI, operations, systems and go-to-market strategy.
Key Responsibility Areas
Build and own the portfolio of AI use cases for the whole GTM with your team, from identifying the business case to building, adoption and ROI, in partnership with Data and Enablement.
Own one functional scope end to end, such as Customer Success or Professional Services: learn how the team works, map its processes, design the solution and build the agents and automations yourself
Own the long-term design of the GTM stack — CRM, marketing automation, CS tooling — deciding what to build vs. buy. Help the company prioritize by identifying the best solution to each business problem and sizing its cost and feasibility.
Lead and coach 3 senior ICs across Salesforce, marketing/BDR, CS systems
Set a high bar for documentation, testing and deployment — and hold it without slowing the team down.
Work hand in hand with the AI and Systems Architect, who owns the technical design, tool choices and standards: bring the business needs, challenge the design and build within those standards.
Drive adoption and change management for new GTM capabilities across distributed teams.

What You'll Do

Within 1 month, you will:

• Know the team, the stack, and the cross-functional leaders and teams you’ll partner with.
• Understand the main business challenges and opportunities for each GTM function.
• Own the team's current quarterly objectives and the routines that keep them visible.

Within 3 months, you will:

• Have audited one GTM function end to end and shipped a first AI use case with its business owner.
• Have a first GTM AI roadmap, agreed with the stakeholders and the team.
• Have taken one major cross-functional change from plan to done.
• Have mapped your functional scope end to end and shipped a first AI use case with its business owner.
• Have co-written the next quarter's objectives with the performance and enablement teams, each one stating the business problem, the current state, the expected impact and the plan.

Within 6 months, you will:

• Have each team member working from a roadmap you challenged and helped build.
• Have shipped at least one agent that watches business data and reaches people on its own, with outcome measures agreed before launch.

Within 12 months, you will:

• Show, in numbers, the capacity the commercial organization reinvested because of what the team built.
• Have the team recognized as the company's reference for AI-native operations, with a development path agreed with each member.

The Skill Set

Must have

• GTM fluency: you know how sales, marketing, customer success and professional services work day to day (their processes, metrics and tools) and you speak each team's language.
• 4+ years in consulting, in a strategy and operations role or as a product manager at a tech company, where you mapped and challenged business processes, built roadmaps and drove them through with senior stakeholders.
• You audit a process, tell whether it's any good, and judge where AI and automation create value, and where they don't.
• A real appetite for systems, tooling and AI: you are at ease with GTM tools (CRM, marketing automation, enrichment), you have built with AI tools on your own initiative and you keep up with new releases.
• You know how to coach a team: you challenge people's roadmaps and builds, help them get better, and explain complex topics clearly to non-technical people.
• You get stakeholders aligned and drive change through to adoption, in fast-moving environments without an established playbook.
• Turn ambiguous business problems into reliable, scalable tooling — you read a process, tell whether it's any good, spot where AI creates value, and judge when to automate (and when not to), across the full revenue engine.
• …