Go-To-Market (GTM) Specialist

Mindera is an enterprise technology and consulting company that combines advisory, strategy and delivery to solve complex challenges and enable transformation for our clients. Alongside our strategic advisory, our product engineering, capability, and specialist teams take ownership of critical business functions for our clients - spanning AI, cloud, data, mobile, and more - to deliver modern and reliable solutions.

For over 12 years, and as a team of 1,300+ talented people, we’ve been building, running, and improving the technology that powers some of the world’s most well-known brands. We also care about building a more inclusive future through technology. With our annual Tech Camps, Mindera School, Upskilling, neurodiversity programs and Code Academies, we facilitate everyone’s learning process - regardless of gender, colour or background to learn skills in tech - so they have the same opportunity to become whomever they wish: consultant, engineer, designer, product lead, tester, teacher, and more.

We are looking for an Go-To-Market (GTM) Specialist to join our global marketing team. In this role, you will help develop and deliver our commercial GTM strategy in close cooperation with the marketing, business development and vertical teams. This role requires an output and impact driven focus on complex tech services and influencing the enterprise pipeline.

Here we encourage the use of AI to assist with related tasks. If you need to, or plan to use AI, please be transparent with us when you're using it, to avoid issues and misunderstandings that can either: impact your chance of securing the role or impact your success at Mindera.

National and international expected traveling time varies according to project/client and organizational needs: 0%-15% estimated.

How you’ll make an impact:

• You are an AI champion who leads by example and you keep up with the latest development in AI in order to experiment with its applications in AI-native marketing.
• You like to kickstart new projects, strategies, programmes and ways of working that create value based on the needs and requirements of the team.
• You are comfortable spotting gaps in an assigned task and improving it by making and explaining professional judgement calls.
• You have a preference for impact and a focus on ‘getting things done’ - this includes chasing people, opening doors, and not letting projects stall.
• You are an excellent communicator in meetings and shares opinions openly, including giving and receiving constructive feedback or disagreement.

Requirements

What You Will Be Doing

• Play an active, collaborative role in the global marketing team and support the various responsibilities the team has including regional support, content production, social media and reporting.
• Integrate with the business development team to define key objectives and deliver high impact GTM work.
• Develop the website as a commercial asset by upgrading structure, messaging, lead capture and conversion elements in collaboration with the website design and development teams.
• Build case studies and client stories with account teams to discover key ideas for marketing campaigns, collateral production and new commercial website pages.
• Manage, report and optimise paid advertising and outbound (email, LinkedIn, CRM, automation) strategies to develop effective ABM generation campaigns
• Produce commercial collateral like slide decks, lead magnets and one-pages to support the business development team.
• Identify and codify core products and services in collaboration with the business development team and work with the content team to launch and promote those.
• Take initiative in developing new category, product, service offers to attract new clients and establish a competitive advantage in the market
• Identify where AI can improve productivity in marketing, sales, research and reporting, then build the solutions.

What We're Looking For

• You have 3-5 years of experience in B2B marketing
• You have 2-3 years experience being responsible for marketing programmes
• At least 1 year of experience inside a startup would be a bonus
• You have basic knowledge and literacy in software engineering
• You have strong stakeholder management skills across a matrixed organisation
• Hands-on experience across various website, social media, and CRM platforms
• You have examples of previous AI-native marketing work (internal tools, workflows, agents, etc) is desirable

Benefits

What’s in it for You?

We work in Self-organization culture and therefore we offer a flexible, supportive environment where you are trusted to manage your own time and career.

• Well-being First: health insurance and "Open Holidays" because we trust you to know when you need a break.
• Flexible Working hours and Work: Work from our vibrant hubs in Porto, Aveiro, or Coimbra, or choose a remote setup that works for you. As long as you are based in Portugal :)
• …