CRM & Retention Specialist (f/m/d)

We’re looking for our new team member!

Are you experienced in CRM and email marketing and ready to take ownership of customer communication across the entire lifecycle? Do you enjoy combining strategic thinking with hands-on execution to drive measurable CRM and retention results? Then you've come to the right place.

For our international Performance Marketing team, we are looking for a Senior CRM Manager (f/m/d) with a strong hands-on and ownership mindset.

Do we have your attention?

As our CRM & Retention Specialist (f/m/d) you will shape the strategic, technological, and operational development of our customer communication.

You will ensure that our customers receive personalized and relevant experiences across every stage of the customer lifecycle. Your focus will be on marketing automation, scalable CRM processes, seamless system integrations, and increasing Customer Lifetime Value through data-driven insights and outstanding content.

At the heart of this role is one guiding principle:
"CRM is not a support function – it is the engine behind customer lifetime value and brand loyalty."

Your areas of responsibility

• Build inspiring customer journeys and automated lifecycle flows across acquisition, onboarding, engagement, retention, loyalty, and reactivation that strengthen customer loyalty and drive long-term retention.
• Own and strategically develop our newsletter channel, from ideation and planning to execution, analysis, and continuous optimization.
• Design, implement, and optimize email automations with a clear focus on improving core CRM KPIs such as Customer Lifetime Value, flow revenue, and retention rate.
• Lead A/B testing strategies across campaigns and automations, deriving actionable learnings and translating insights into scalable improvements.
• Build and refine advanced customer segmentation models based on behavior, lifecycle stage, and individual preferences, supported by AI-driven personalization and dynamic content.
• Analyze CRM and first-party data to identify emerging trends, growth opportunities, and optimization potential, and translate them into concrete CRM initiatives.
• Provide clear, data-driven recommendations to continuously improve our CRM and retention strategy, including our loyalty program.
• Own the day-to-day execution of our CRM ecosystem, including email, SMS, WhatsApp, direct mail, inserts, and our Premium Club.
• Ensure the seamless integration of our CRM technology stack, including our ESP, Shopify, loyalty platform, and other customer-facing systems.
• Collaborate closely with Performance Marketing, IT, Content, Product, and Customer Support to optimize the end-to-end customer journey and bring strategic initiatives to life.
• Keep CRM processes, responsibilities, and system workflows clearly documented.

Your profile

• 1-3 years of relevant professional experience in CRM, lifecycle marketing, email marketing, or marketing automation, ideally within D2C e-commerce.
• Strong hands-on experience with an email service provider or customer engagement platform such as Netcore, Klaviyo, Emarsys, or a comparable solution.
• In-depth understanding of marketing automation, customer segmentation, lifecycle journeys, personalization, and campaign optimization.
• Experience with Shopify or a comparable e-commerce platform, as well as CRM integrations and data flows.
• Experience optimizing and scaling CRM or lifecycle marketing activities.
• An analytical mindset and strong Excel and data analysis skills for KPI evaluation, forecasting, and business cases.
• Strong commercial understanding, from open and click rates through to revenue, Customer Lifetime Value, and contribution margin.
• A hands-on, structured working style, with the ability to improve and document processes.
• Excellent German and very good English skills; French is an advantage.

Enjoy our benefits

• Attractive flexitime work model  with  home office option.
• Two legendary annual company events  with the whole Holzkern family - all inclusive
• Regular  team events  with your team throughout the year.
• State of the art technical equipment ( MacBook ).
• Generous employee discounts  for you and your loved ones.
• Fresh fruits, coffee, tea, milk (also vegan and lactose free) in the office on site.
• Healthy and balanced meals from Schrankerl . Holzkern pays 20% of each meal.
• Extensive Onboarding:  From day 1 on you will have a buddy who will show you everything you need to know and be there for you should you encounter problems. Your colleagues will teach you everything specific to Holzkern that you need to succeed in your new job.
• Exciting Tasks & Personal Growth: Trust is always first for us at Holzkern, which is why we give you big and exciting projects from the start, so you can quickly unfold your potential. This will give you the opportunity to grow and learn super quickly.

These and many other exciting benefits will await you at Holzkern.
But most of …