Product Manager, Campaign pages

Highlights

• Location: Armenia, Remote (CET)
• Language: Russian-speaking team; English fluency required (C1)

About Fundraise Up

We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.

Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver.

About the Role

A great campaign page doesn't just tell a story. It turns a visitor into a donor.

Campaign Pages are where nonprofits launch campaigns, tell their stories and convert donors before checkout. They sit close to revenue, next to Checkout Modal and Elements in our Pre-Donation Experience. You will be the one person accountable for the Campaign Pages roadmap, quality and delivery. Your job is to make the product scalable, ready for enterprise customers and a clear driver of revenue, while traffic keeps growing and the product stays stable.

Key Responsibilities

• Own the Campaign Pages strategy and a 6–12 month roadmap aligned with Product and Pre-Donation Experience priorities, and explain the reasoning behind decisions to leadership and stakeholders.
• Run continuous discovery using customer, GTM, Support, funnel and competitive signals. Separate one-off requests from systemic opportunities and validate problems before anything gets built.
• Drive delivery end to end with a dedicated Engineering Team Lead, Product Designer and Product Analyst: clear PRDs and edge cases, a backlog that is ready 2–3 sprints ahead, and launches with proper instrumentation.
• Own product health and enterprise readiness, covering conversion, page performance, reliability, publishing issues and support volume. Resolve deal-breakers and churn-risk requests within agreed SLAs.
• Partner with PM Growth on experiments, personalisation and ARPV initiatives. Prioritise incoming hypotheses against your own product data, and carry winning learnings across Checkout, Elements and Campaign Pages.
• Keep Engineering, Design, Analytics, GTM, Support and adjacent PMs aligned. Coordinate dependencies with Platform, Checkout, Gift Cart, Billing and Integrations when work touches shared systems.
• Make sure GTM, Support and CSMs know what is shipping, why it matters and how to explain it to customers.
• At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve. In this role, that means using AI for research synthesis, spec drafting, analysis and communication, with your assumptions and sources made explicit.

Skills and Qualifications

• 5+ years in Product Management or Product Ownership, ideally in B2B or enterprise SaaS, fundraising, marketing technology, e-commerce or conversion-focused products.
• Proven end-to-end ownership of a product area: roadmap, discovery, execution, launch and measurement.
• Strong delivery discipline: you write clear specs, cover edge cases and keep Engineering unblocked.
• Analytical rigour: you use funnels, metrics, support signals and qualitative feedback to prioritise.
• Systems thinking: you can see how a surface connects to checkout, payments, analytics, integrations and GTM workflows.
• A working understanding of growth and experimentation: how hypotheses are generated, prioritised and measured.
• Strong UX sensibility and a good working partnership with Design.
• Hands-on, everyday AI use in product work.
• Strong written English and professional spoken English.

Nice to Have

• Experience with landing pages, campaign or website builders, CMS, donation or checkout flows.
• Hands-on experimentation, personalisation or conversion-optimisation work, including converting paid traffic after it reaches the landing page.
• Experience in nonprofit tech, fundraising, payments or marketing operations.
• Experience handling enterprise customer requests and GTM escalations.

You'll Thrive Here If You…

• Own outcomes, not tasks, and don't wait for permission to fix what's broken.
• Can hold a wide context and still move quickly.
• Say no to a loud request when the data says something else matters more, and can explain why.
• Care as much about stability as about the next shiny experiment.
• Give and ask for candid feedback without ego.
• Get energy from aligning several teams around one shared goal.
• Keep sharpening your AI workflow because you want to, not because you were told to.
• Want your work …