Web Marketing for Dentists - Google Ads Specialist

Drive local leads for U.S. dental practices. Apply now.

$3,000 – $4,000 per month | Full-time | US overlap (5am–2pm EST)

Web Marketing For Dentists helps dental practices grow through smarter, more effective digital marketing.

Today, we work with clinics across the U.S., helping them consistently generate new patient opportunities through proven lead generation strategies. Our focus has always been on measurable outcomes - more booked appointments, better ROI, and long-term growth for our clients.

We're a remote-first team that values trust, ownership, and continuous improvement. We give our team the freedom to take initiative, experiment, and refine systems that drive better results.

Our Values

• Tenacious: We stay committed and push through challenges.
• TOPS (Team Oriented Problem Solvers): We collaborate and solve issues at the root.
• Positive and Pleasant: We bring a supportive and respectful attitude to everything we do.
• Do the Right Thing: Integrity and accountability always come first.
• Open-Minded Learners: We're always improving, adapting, and growing.

If this resonates with you, we'd love to meet you.

We're looking for an experienced, results-driven Google Ads Specialist to join our team on a full-time basis.

This is a hands-on performance marketing role focused entirely on driving quality local leads for U.S.-based dental practices (B2C).

This is not a brand awareness or awareness-stage role. You will own campaigns end-to-end — from strategy and build through to optimisation, reporting, and ongoing improvement.

You should be comfortable working with Performance Max, Target CPA bidding, and Google Business Profile integration - and you must care deeply about lead quality, not just volume.

This role is Google Ads-focused. Microsoft/Bing Ads and Meta (Facebook/Instagram) experience is a genuine bonus and may come into play down the line, but is not part of the core scope or compensation for this position.

In this role, you will:

Manage and optimise Google Ads campaigns for U.S.-based dental practices

Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality

Implement and manage Target CPA bidding strategies to control cost-per-lead

Leverage Google Business Profile (GBP) and Google Maps ad placements alongside traditional Search campaigns

Accurately track and differentiate lead sources (GMB/Maps vs. Search) for client reporting

Provide clear, actionable reporting and strategic recommendations on a regular basis

Stay current with Google Ads platform changes, beta features, and best practices

Portfolio & Growth

Once fully onboarded, you can expect to manage approximately 30–40 dental accounts, at an average spend of around $5,000/month per account. You'll typically start with a smaller handful of accounts (around 4) while you settle in, growing from there.

Who You'll Work With

You'll report directly to our CEO, who also serves as CMO and has extensive hands-on Google Ads experience — this is someone who deeply understands the platform and the day-to-day challenges, not just a business owner asking for results.

You'll work alongside 3 fellow Google Ads specialists, including one true standout performer on the team. We're hoping you'll be the second.

Working hours:

This is a full-time role with remote hours between 5am–2pm EST.

Requirements

You'll thrive in this role if you have demonstrable, hands-on experience in ALL of the following:

Local lead generation via Google Ads — a proven track record managing campaigns for U.S. local B2C businesses

Google Business Profile + Google Ads integration — you know how to connect and optimise GBP assets within campaigns and understand how Maps/Local ads work alongside Search

Target CPA bidding — setting, monitoring, and adjusting tCPA to hit cost-per-lead goals across different business types

Performance Max campaigns — building PMax campaigns that attract quality leads, not junk conversions, and optimising them over time using asset group performance, audience signals, and search term insights

Bonus points if you have:

Experience with Microsoft/Bing Ads — search campaign management

Experience running Meta (Facebook/Instagram) lead generation campaigns

Familiarity with Google Ads Editor — bulk campaign management and offline editing

Experience working with U.S. dental offices

Experience working with U.S. medical practices

Above all, you take ownership of your work, care about results, and are always looking for ways to improve.

Benefits

What’s in it for you?

Salary: $3,000 – $4,000 per month*

Full time: 100% remote - work from wherever you’re happiest and most productive

Flexibility: We trust you to manage your time and balance your work and life

Paid Time Off: 27–29 days per year.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to …