Team Lead SEO, GEO & Digital Trust (f/m/d)

Trusted Shops develops SaaS solutions for over 40 million users and 30,000 businesses across Europe. Our product suite includes products such as the Trustmark, Buyer Protection and the eTrusted experience feedback platform. Our products are part of a 25-year mission to enable trust between people and businesses in the digital age.

Home of our AI Visibility, SEO & Digital Trust function is the Marketing Department, where we strengthen Trusted Shops’ visibility, credibility, and machine-readability across digital ecosystems. As Team Lead – AI Visibility, SEO & Digital Trust, you will lead the team responsible for ensuring that both people and AI systems can understand, trust, and recommend Trusted Shops and its customers.

To join our Marketing, we are looking for a:

Team Lead SEO, GEO & Digital Trust (f/m/d)

Cologne (hybrid) or Berlin (remote) | Permanent Contract Full-time

Please note that only applications in English will be taken into consideration.

Tasks

• Team Leadership & Strategy: Lead and develop a multidisciplinary team across technical SEO, AI visibility, website experience, and digital trust. Define priorities and turn business objectives into a clear, actionable roadmap.
• AI Visibility & GEO: Shape Trusted Shops’ Generative Engine Optimization strategy and strengthen the visibility, credibility, and discoverability of Trusted Shops and its customers across AI search results, LLMs, and emerging agent ecosystems.
• Technical SEO & Digital Trust: Own the strategic direction for technical SEO, including crawlability, indexing, website architecture, Core Web Vitals, structured data, and machine readability. Strengthen digital trust signals across relevant platforms.
• Website Experience & Performance: Oversee the website as a key platform for visibility, trust, conversion, and business growth, working with Product, Engineering, Content, and Marketing to improve its overall performance.
• Analytics & Cross-Functional Leadership: Establish reporting frameworks using SEO, analytics, and AI-visibility tools, translate performance data into business recommendations, and lead cross-functional initiatives across key teams and stakeholders.