Senior Facebook User Acquisition Manager

ABOUT US

Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a Senior User Acquisition Manager to own and scale Facebook as a performance channel for one of our core D2C subscription products. You will be fully responsible for maintaining and growing its volume: strategy, a significant monthly budget, campaign structures, creative testing, and consistent, high-ROI growth, driving subscriptions through web funnels.

This is a hands-on role suited for someone who has already run Facebook at scale and keeps performance stable at high volume. You are expected to make independent, data-driven decisions, continuously test new approaches, and deliver consistent, predictable results. The bar is high and so is the upside - performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.

KEY RESPONSIBILITIES

• Channel Ownership: Own and optimize the Facebook account end to end, maintaining high subscription volume with efficient CPA and positive ROAS.
• Traffic Stability: Establish stable and efficient traffic delivery on scale, working autonomously.
• Testing & New Approaches: Continuously test structures, audiences, bidding, placements, and geos; pilot new approaches before performance plateaus and scale what works.
• Creative Ideas: Own the creative ideas for your channel, working with the creative team to bring them to production.
• Working with Data: Analyse performance down to bid level and buy each country in a wide geo mix at maximum efficiency. Build your own models and reporting.
• Market Expertise: Build deep expertise in your market: advertising approaches, competitor playbooks, and emerging tactics.
• AI & Automation: Automate every repeatable part of your workflow with AI, keeping manual work to a minimum.

QUALIFICATIONS

MUST-HAVE EXPERIENCE

• Facebook Ownership: 3+ years of hands-on paid social experience with Facebook as a primary channel you have owned.
• Budget Scale: Experience managing significant monthly ad spend with clear ROI accountability, maintaining high volumes profitably while continuing to scale.
• Subscription Funnels: Experience driving subscriptions through web funnels (web-to-web) for D2C products.
• Multi-GEO: Experience running and scaling campaigns across multiple countries.
• Analytics: Deep command of data - you break your traffic down to its smallest components and constantly improve its efficiency.
• AI Mastery: Expert-level daily work with AI tools (Claude or equivalent) - you automate processes end to end and run your channel with minimal manual work.

OPERATING ATTRIBUTES

• Autonomous and proactive - takes full ownership of the channel and operates with minimal oversight
• Highly analytical - every scaling and kill decision is grounded in data
• Plans ahead - builds channel strategy weeks and months out and runs the account against that plan
• Fast under load - runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip
• Keeps growing - constantly learns and adopts new tools and techniques
• Clear, direct communicator - presents insights, results, and recommendations to stakeholders

LOCATION

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

BENEFITS

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

INTERVIEW PROCESS

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