Influencer & PR Manager (m/f/d) — Munich, hybrid

Your responsibilities

Do you know which creator makes a brand feel credible - and which editor picks up the story? Then this role is for you.
As our Influencer & PR Manager, you'll own the two channels that shape how ALEMI is talked about: our creator partnerships and our press presence. You'll build a creator program that goes beyond one-off collaborations, and you'll open doors for us in the DACH media landscape. A role at the intersection of relationships, storytelling, and brand building - with a lot of room to shape it yourself. One thing upfront, because it shapes the whole job: we don't do discounts. More on that below.

Your responsibilities include:
1. Influencer & Creator Marketing (your main focus)

• Identify creators who genuinely fit ALEMI's values, aesthetic, and audience - and own outreach, briefings, and day-to-day communication.
• Negotiate partnerships and buyouts, coordinate content delivery, approvals, and timelines.
• Evaluate content for both quality and performance, and manage its strategic usage across our channels.
• Build and maintain a structured Creator CRM with clear performance tracking - so we know which relationships actually pay off.
• Develop our community-led programs: gifting and seeding, testimonials, ambassador and affiliate structures.
• Report on results with clear KPIs and concrete optimisation ideas, in close exchange with our Performance Marketing Lead.

2. PR & Press

• Build and maintain our press network in the DACH region — with a focus on fashion, business, and lifestyle media
• Pitch stories that are worth telling: brand and founder stories, product launches, our Italian manufacturing, our stance on equality.
• Write and place press releases, prepare interviews, and handle incoming press requests.
• Put together and send press packages and seedings, and keep track of what goes where.
• Track coverage and share what resonated, where, and why.

3. Events & presence

• Plan and host press and creator events - from small editor breakfasts to launch evenings.
• Represent ALEMI at industry events, press appointments, and creator meetings.
• Coordinate the practical side: product handovers, loans and returns, samples for shoots.
• Bring the local perspective back into the team: what's happening in the market, who we should know.

Your profile

• 2+ years of experience in influencer marketing, creator management, or PR — agency or brand side.
• You're based in Munich (or moving here) and you enjoy being on the ground when events and appointments come up.
• Strong relationship skills: you communicate clearly and professionally across DMs, briefings, calls, and emails — and people enjoy working with you.
• A feeling for stories that get picked up — and the discipline to follow up.
• The ability to win creators and editors over with story, product, and fair terms — not with a discount code (please read "Good to know" below).
• Structured and reliable in the background work: briefings, contracts, timelines, tracking. You keep an overview without being reminded.
• A sharp eye for visual storytelling and brand aesthetics - even if you're not creating content yourself.
• Comfortable working with data: you read performance numbers and draw conclusions from them (Google Sheets, platform analytics).
• Fluent in German and English — our creator and press communication happens in both languages.
• Nice to have: an existing network of editors and creators in the DACH market, experience with affiliate or ambassador programmes, or experience with events.

Your benefits

• A permanent full-time position in a purpose-driven, bootstrapped company with a long-term vision.
• Hybrid, and actually flexible: we're a remote-first team with no core hours. Work from home, from our Munich store, or wherever you're most productive — that's your call. What we do need is someone living in Munich: press and creator send-outs go out from our store at Odeonsplatz, and many of the people you'll be working with are right there. It's the city that matters to us, not a desk.
• Real ownership: you build this channel — including budget responsibility, your own tooling decisions, and direct access to our founders.
• 30 vacation days + options for sabbaticals and additional days off for personal occasions.
• A personal development budget for trainings, coaching, or conferences — plus internal knowledge sharing and regular feedback sessions.
• A team culture shaped by female leadership, ownership mentality, and the spirit of "ask for forgiveness, not permission."
• Regular virtual and in-person team events to build connection and community.
• Your own ALEMI bag as your onboarding gift.

Good to know before you apply
We don't do discounts. No sale periods, no discount codes, no "20% for your community" — not even for creators with large reach. Our prices reflect what the bags actually cost to make in a small Italian family-run manufactory, and we hold them. In our experience …