Demand Generation Manager

Leadfeeder turns B2B websites into lead generation engines.

Every day, potential buyers visit your website and leave without filling out a form. Leadfeeder reveals which companies are behind that traffic, shows what they care about, and helps teams act while interest is high.

By connecting website behavior with company data, intent signals, and automated workflows, Leadfeeder helps marketing and sales teams prioritize the right accounts and turn anonymous traffic into qualified pipeline.

We're a remote-first, international team building the next generation of lead generation technology for B2B marketers. Join us and help redefine how B2B companies generate leads from the signals already happening on their website.

Position Overview

The Demand Generation Manager builds and runs Leadfeeder's global demand generation programmes: the ideas, campaigns and initiatives that create demand for the product, and the distribution that carries them. The aim is compounding demand for our product-led growth (PLG) motion: work that brings the right people to the product, gets them using it, and turns that usage into the next wave of demand.

Something we want to say up front, because it shapes the whole role. Anyone experienced enough to do this job well is, in effect, one of the people we are trying to reach. We want that used. This role involves building a public presence in the market under your own name, through writing, publishing and presenting ideas, and where you are comfortable, on-camera formats. We are open to discussing what that looks like for the right person. Marketing to your own persona is a real advantage, and we would rather hire someone who already thinks that way than someone who needs persuading.

This is not a series of one-off launches. What we are building is a demand engine that matures: programmes that get sharper each time they run, an audience that compounds, and a body of work that keeps earning attention long after it ships.

We are a PLG business, and the demand model reflects that. We think in loops more than funnels. Content and community bring people in, the product gives them something worth talking about, and that talk brings the next cohort in. Designing for that compounding effect, and for the virality that makes it work, is core to this role rather than a bonus.

The role sits in the Demand Team and reports to the Director of Demand. It is global, with no regional mandate.

Four things make up the job. Demand generation is the outcome: programmes built to create and capture demand among the people who look most like our best customers. Content is the primary engine: the reports, frameworks, arguments and points of view that give the work something worth paying attention to, written largely by this person. Distribution is how it reaches anyone at all: every piece designed with a route to its audience, and the channels worked to carry it. Community is how far it travels: building audience and presence where our buyers already are, rather than relying entirely on channels we rent.

The person who has the idea is the person who makes it happen. Concept, positioning, the writing, the distribution plan, and the numbers afterwards. That does not mean doing everything alone, and you will pull in the people who own the pieces that are genuinely theirs. It does mean rolling your sleeves up rather than briefing someone else to do the work. And nothing is finished when it ships. The point is to learn from it and make the next one better.

This is not a channel role. Paid media and SEO sit with their existing owners, and building audiences and campaigns inside ad platforms is their job rather than this one. What this role brings them is the idea, the creative and a clear brief. The model is built to stand up on owned and organic channels, with paid amplification as upside rather than assumption.

Why This Role

• You get to build a public profile as part of the job. Publishing under your own name, in your own style, in the formats that suit you. Not something you fit around the work, and not something we will quietly discourage once you are in.
• A running start, and an open brief. We have tested a lot over the years, so you inherit a real read on what works here and what doesn't. From there, nothing is off the table.
• A PLG model to build loops into. People can try Leadfeeder without talking to sales, so the work you make can travel into the product and back out again. Designing that compounding effect is the interesting part of this job.
• An existing audience to build on: real traffic, an established brand in the space, and a creator programme running at full ambition that you can plug your work into.
• A strategic seat, not a delivery seat. A right hand to the Director of Demand, with real input into how we generate demand rather than a plan handed to you.
• Your ideas get made. You decide what to run, how it lands, and what happens next. Nobody else will execute your idea for …