Brand and Content Lead (m/f/d)

About Hilo by Aktiia

High blood pressure is the world’s most common disease, causing 18 million deaths each year. At Hilo by Aktiia, our vision is a world where no lives are lost or damaged from the effects of high blood pressure, and our mission is to build the technology that helps people control it.

We are a venture-backed scale-up that has raised over $96M. Our technology, rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM), is the world’s only medically accurate, cuffless, continuous blood pressure monitor for daily life. It is CE Marked as a Class IIa medical device and was FDA-cleared in 2026 as the first cuffless OTC blood pressure monitor in the United States. We are remote-first, headquartered in Neuchâtel, Switzerland.

Role Overview

As Brand and Content Lead you own how Hilo's brand comes to life across content, campaigns, and communications. You lead content strategy, messaging, creative briefing, and brand measurement across our key markets.

This is a hands-on role. You'll write the plan, write the brief, shape the message, work closely with agencies and stakeholders, and help bring campaigns to market.

You will partner closely with our Head of Design, Head of Performance Marketing, and cross-functional teams across Product, Scientific, PR, Events, and Commercial to ensure a consistent and compelling brand experience.

Location: Remote within Europe, with occasional travel to the UK, Germany, and our headquarters in Neuchâtel.

Core Responsibilities

1. Reach and influence the right audience

• Own the development and delivery of content and campaigns that build awareness, trust, and consideration.
• Ensure the right messages reach the right audiences at the right moments.

2. Own content strategy, voice, and tone

• Own Hilo's content strategy across channels and customer touchpoints.
• Develop clear messaging frameworks and maintain a consistent brand voice across markets.
• Oversee content planning across brand, campaign, SEO, and educational content.
• Use data, experimentation, and AI-enabled workflows to continuously improve performance.

3. Own the creative brief

• Develop creative strategies and briefs that drive effective top-of-funnel marketing.
• Lead agency briefing and creative development processes.
• Ensure creative output reflects audience insight, commercial priorities, and brand standards.

4. Make the brand measurable

• Establish and track key brand metrics, including awareness, recall, search interest, and share of voice.
• Partner with the data team to understand what's working and where to improve.
• Help position Hilo as the most trusted name in continuous blood pressure monitoring.

5. Partner across teams

• Work closely with Design, Product, Scientific, Commercial, PR, Events, and external partners to deliver a consistent brand experience.
• Coordinate campaigns and content across stakeholders while maintaining quality and alignment.
• Manage agency and freelance relationships where required.

Requirements

Essential

• Strong experience in brand and content roles within consumer-facing businesses.
• Proven ability to translate brand strategy into campaigns, content, and measurable results.
• Experience managing agencies and collaborating with multiple stakeholders.
• Excellent writing, briefing, communication, and project management skills.
• Comfortable operating in a fast-moving, high-growth environment.
• A portfolio that demonstrates strong thinking, execution, and impact.
• Entrepreneurial, resourceful, and hands-on.

Nice to Have

• Experience in health, wellness, medtech, or other trust-driven categories.
• Startup or scale-up experience.
• German language skills.
• Experience using AI tools to improve content creation, briefing, or production workflows.

What Success Looks Like

Long-term, Hilo becomes the category-defining brand in continuous blood pressure monitoring.

In your first 30 days: you understand the business, the audience, and the biggest opportunities to strengthen our brand and content performance.

By the end of your first year: we have sharper messaging, stronger brand consistency, measurable improvements in awareness, and a significantly stronger presence across our key markets.

What Makes You A Great Fit

At Hilo by Aktiia, our values guide everything we do:

Move the Needle - You focus on what truly drives impact for our customers and company. - You use data and clarity to guide your decisions and prioritise what matters most. - Content here is accountable, measured in awareness, recall, and share of voice, not vibes.

Move Fast, Learn, Refine - You work with urgency and purpose, balancing speed with high quality. - You treat mistakes as learning opportunities, experiment thoughtfully, and iterate quickly. - You ship the brief and the campaign rather than wait for the perfect deck.

Team First - You put the team above individual interests, building trust through openness …