App Campaign Manager – Drive App Growth Performance App Growth

Role overview

App Growth | User Acquisition | Client Management|

Europe: Appiness's  main office is in Amsterdam  but you can work from any of our offices in Berlin  / Munich / London.

Hybrid | Mid–Senior Level

We are not hiring a campaign executor.
We are hiring a performance driver.

Appiness is an AI-powered App Growth Partner turning app users into shoppers.
We deliver incremental, accountable post-install growth. Not cheap installs.
Now we are looking for the person who will own and scale campaigns performance across our supply ecosystem.
This role is for someone who understands user acquisition — and knows how to make it profitable.

Main Responsibilities

Your Mission

Manage and scale high-performance UA campaigns that:

• Drive profitable user growth (CPI / CPA targets)
• Allocate budgets intelligently across publishers and traffic sources
• Continuously optimise towards incrementality and quality
• Maximise ROAS and post-install performance

You own performance. Fully.

What You Will Do

Own Campaign Performance

• Manage brand budgets across multiple publishers and traffic sources
• Optimise campaigns daily based on CPI / CPA / post-install KPIs
• Shift budgets aggressively towards top-performing sources
• Identify and scale winning channels
• Cut underperforming spend fast
• No “set and forget.”
• No tolerance for inefficient spend.

Work Directly with Supply

• Build strong relationships with publishers and traffic partners
• Negotiate placements, volumes, and pricing
• Push partners for performance improvements
• Test new traffic sources continuously
• Unlock scale where others can’t

Drive Data-Led Optimisation

• Analyse performance deeply (cohorts, LTV, retention, events)
• Work with MMP data (Adjust / AppsFlyer or similar)
• Understand attribution, incrementality, and post-install signals
• Translate data into clear optimisation actions
• Iterate fast

Act as a Growth Partner to Clients

• Understand client goals and business models
• Align campaign strategy with growth objectives
• Provide clear performance insights and recommendations
• Be accountable for results — not just delivery

How Success Is Measured

• Hitting and beating CPI / CPA targets
• Strong post-install performance (LTV / ROAS)
• Efficient budget allocation across sources
• Scalable campaign growth
• Clear, consistent performance improvement
• We care about performance.
• We care about profitability.
• We do not care about vanity metrics.
• Drive profitable user growth (CPI / CPA targets)
• Allocate budgets intelligently across publishers and traffic sources
• Continuously optimise towards incrementality and quality
• Maximise ROAS and post-install performance
• You own performance. Fully.

Your profile

Who You Are

• 5+ years in mobile app user acquisition
• Experience at an app agency, brand, or MMP (Adjust / AppsFlyer or similar)
• Strong understanding of the mobile growth ecosystem
• Hands-on experience managing publisher / traffic source relationships
• Deep performance mindset (CPI / CPA / ROAS driven)
• Highly analytical and commercially sharp
• Proactive and ownership-driven
• You are not reactive.
• You are not waiting for instructions.
• You are not afraid to make decisions.
• You like pressure.

Not For
Junior campaign managers
Pure account managers
Brand marketers without performance experience
General digital marketing profiles
Anyone without deep app UA knowledge

Why us?

Why This Role Matters
Campaign performance is at the core of Appiness.
Your impact is direct: Client results | Revenue quality| Scalability of the business| Reputation in the market
This is not a maintenance role. It is ownership of performance.
If you are someone who knows how to drive app growth — and wants real impact — we should talk.

Company Description
As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth.

appiness.net | tradedoubler.com