Events & Field Marketing Manager

Headquarters: Tallinn, Estonia

URL: https://toggl.com/jobs/

We are looking for an Events & Field Marketing Manager to own Toggl's presence made physical, the person who turns a conference badge, a booth conversation, or a dinner reservation into real business.
The salary for this position is €70,000 annually, and we are committed to reviewing salaries every year based on company and individual performance.
You can work from anywhere in the world as long as your main location is between UTC-5 and UTC+2. This role runs events on both sides of the Atlantic, so you'll need to be able to travel to both North America and Europe.

Overview
We believe, now more than ever, that in-person moments cut through marketing noise in a way nothing digital can: a handshake, a shared meal, a five-minute conversation where someone finally "gets it." This role is responsible for engineering those moments on purpose, again and again, and ensuring they don't evaporate the second the event ends.
You are someone who has done this before (preferably in a B2B SaaS setting) and can negotiate a vendor contract in the morning, rewrite an invitation email by lunch, and walk a trade show floor in the afternoon, reading which conversations are worth a follow-up call.

The role
As Events & Field Marketing Manager, you own the full lifecycle of Toggl's in-person and hybrid presence, turning sponsorships, trade shows, and owned experiences into a genuine pipeline engine, not just a brand awareness play.
Your main responsibilities will be:
Sponsored event execution: Take full, end-to-end operational coordination ownership for all major external sponsorships and industry trade shows. You'll manage vendor communications, booth layout architecture, graphic dimension configurations, compliance logistics, and swag sourcing & distribution, owning the event budget and negotiating with vendors along the way.
Event content & communications: Write and produce all content required to run an event end-to-end — invitations, landing pages, promotional emails, social posts, on-site materials, and post-event follow-up sequences. You'll also create post-event recap content (summary emails, LinkedIn posts, short highlight videos, and case studies where relevant) to extend the life of each event well beyond its final day.
Pipeline coordination: Eliminate post-event pipeline latency by building strict cross-departmental SLAs before any event takes place. You'll work directly with Sales and our Demand Gen Manager to build pre-event ad layers, account matching lists, and post-event outbound sequencing so event contacts are in active sales conversations within 24 hours.
Owned experiential events: Research, conceptualize, and execute curated physical event touchpoints (think micro-roundtables and private VIP executive dinners) specifically designed for upmarket decision-makers, managing everything from venue negotiation and culinary curation to guest list outreach and on-site execution.
Other responsibilities include:
Owning the event lead capture process and ensuring all attendee data flows cleanly into HubSpot with correct source attribution.
Reporting on cost-per-opportunity for each activation to showcase the impact of event and field marketing activities.
Collaborating with Marketing and Sales to align event initiatives with overall pipeline and business goals.
Using AI tools extensively in your daily work for research, synthesis, analysis, drafting, and exploration. AI fluency is not optional. It's part of how you increase your speed, depth, and impact.

What success looks like
Success in this role means every event Toggl touches has a clear plan for turning attendees into pipeline before it even happens. It means vendor logistics and budgets are handled without drama, event content extends the life of each activation for weeks afterward, and no lead ever sits untouched for more than 24 hours.
Over time, this role builds a repeatable playbook for events, one where Toggl knows its cost-per-opportunity by activation type and can confidently decide which trade shows, sponsorships, and owned experiences are worth doing again.

About you
You will thrive in this role if you:
Know exactly how to run events that convert, and you've been doing it for at least 3-5 years. You love bringing new ideas to the table and have experience with event logistics, vendor negotiation, and field marketing strategies.
Have run in-person B2B events in the North American market. You know the conference circuit there, how sponsorship packages get priced and negotiated, which venues and vendors actually deliver, and what North American buyers expect from a booth conversation. Experience in European markets too is a plus, since roughly half the calendar sits here.
Are great with people. The thought of hosting a room full of decision-makers, whether at a trade show booth or an intimate executive dinner, is something that excites you. You know how to make people feel looked after …