Temporary Social Strategist (Gaming, Streaming & Tabletop) | full time

What this role is

This isn't a role where you explain what live streaming is to a room full of blank stares. This is a role where you shape how major brands show up authentically in the spaces where gaming and tabletop communities actually live.

You'll develop and run social strategy for a high-profile gaming and tabletop engagement by connecting brands to fans across platforms, from Twitch and YouTube to TikTok, Instagram, Discord, Reddit, and the tabletop communities where these audiences gather. You'll blend cultural fluency with strategic rigor to create work that earns attention, not just impressions, and you'll keep the day-to-day engine running: calendars, publishing, community, and reporting.

You live and breathe gaming and tabletop culture. You know the difference between a raid and a host, you have opinions about VOD strategy, and you understand why community norms vary wildly between platforms and fandoms. You bring that fluency to brand work that respects the intelligence of the audience.

You are comfortable in the gray. You bring structure where it's needed, move at the speed of culture, and stay close enough to the work to keep the quality bar high. You sit at the intersection of social strategy, community insight, and content innovation, working closely with creative and account teams.

Location : Remote, Los Angeles preferred. There is no expectation to work from a physical office, though candidates who prefer a hybrid or in-office environment are welcome.

This position is full time temporary for now with potential to hire.

What You'll Own

Social Strategy & Cultural Fluency

• Develop platform-specific social strategies rooted in gaming, streaming, and tabletop culture.
• Identify trends, moments, and conversations across Instagram, TikTok, Twitch, YouTube, TikTok, Discord, Reddit, tabletop communities, and emerging platforms.
• Brief creative teams with sharp, culturally informed direction that respects the intelligence of gaming and tabletop audiences.
• Stay fluent in the evolving landscape of gaming and tabletop platforms, esports, streaming tools, organized play, and creator economies.

Content Calendar Management

• Build and maintain content calendars that balance planned campaigns with real-time cultural relevance.
• Own calendar development and management across planned, reactive, and evergreen content.

Publishing & Community Management

• Own day-to-day publishing — trafficking and uploading assets across owned channels (Instagram, TikTok, YouTube, Facebook, X).
• Manage daily community presence and brand voice across owned channels and community spaces like Discord.
• Monitor community sentiment and engage authentically, keeping the brand credible in spaces that reward it and punish anything that isn't.

Reporting & Measurement

• Develop measurement frameworks that go beyond vanity metrics to demonstrate real impact.
• Translate platform analytics and audience insights into actionable strategic recommendations.
• Deliver mid- and post-campaign reporting, and adapt strategy based on what the data shows.

Creators, Live Events & Operating Rhythm

• Collaborate with creators, streamers, and influencers — managing partnerships from outreach through execution.
• Support social planning and on-the-ground coverage for live events and key release moments.
• Participate in a weekly internal scrum and weekly client status meeting, supplemented by ad hoc working sessions and written communication.
• Present strategies and results to clients with clarity and confidence.

Requirements

What you bring

• 3–5 years of experience in social strategy, community management, or digital marketing — preferably within an agency environment.
• Deep, demonstrable knowledge of gaming culture: you understand VOD strategy and why community norms vary wildly between platforms.
• Genuine tabletop expertise — fluency in tabletop communities, fandoms, release cadences, and organized play, and how those audiences behave online.
• Hands-on experience with Twitch, YouTube, Discord, TikTok, and Instagram — as a strategist, creator, moderator, or power user.
• Proven ability to develop social strategies that balance brand objectives with authentic community engagement.
• Experience working with creators and influencers, including partnership development and campaign execution.
• Strong analytical skills, with experience using social listening tools, platform analytics, and reporting dashboards.
• Excellent writing skills — you can craft a compelling brief, a sharp social post, and a persuasive client deck.
• Comfort presenting to clients and internal stakeholders, and a collaborative, low-ego approach across disciplines.
• Bonus: personal streaming or content creation experience; familiarity with esports, competitive gaming, and gaming-adjacent communities (speedrunning, modding, cosplay); and emerging formats like VTubing, co-streaming, or interactive overlays.

What makes someone succes